A true architect of her imagination, Ashley Kane is perennially seeking inspiration. Since 2004, she has chronicled the evolution of her explorations online, most notably through her life and style blog. Today, based in San Francisco and accompanied by a devout legion of readers, she charts a distinct course ahead – in the words of Henry Miller – “to make living itself an art”.

Unphased by transient fads and trends, Ashley is most enamored by that which stands the test of time. Be it fashion, interiors or as a connoisseur of wines, she is always guided by her innate aesthetic ideals. “I truly believe that you train your eye as you train your palate,” she says. “Over the years I have fine-tuned what it is I’m drawn to and what lights me up. That’s how I curate – I go with my gut and focus on quality”.

“I live for the empowering feeling that takes over when you’re inspired. It fuels me! And I seek it out on a daily basis.”. A sentiment that is reflected in her highly engaged audience. In a world increasingly oversaturated by a tirade of newness, it feels refreshing to be reminded that there is beauty to be found in every corner of the human experience.

It is this sense of effervescent optimism that permeates her entire body of work. Alongside aspirational partners such as Net-A-Porter, Jo Malone London, Tiffany & Co., Moda Operandi, and beyond, it is apparent that discerning brands and consumers alike resonate with her buoyant sensibilities.

After more than 15 years of building a fully-fledged community, being candid and communicative with her readers is the cornerstone of Ashley’s success. “I feel so lucky – the nicest humans follow my blog. I get excited to go to my DMs and connect with people one-on-one. It makes me so happy that people reach out as if I’m their close friend, asking me advice on a purchase or home design idea. The people who follow and engage are my biggest motivators, my community is everything to me.”

A prolific collector, Ashley compiles unique experiences, images, and discoveries as a conduit for true connection. Her fascination with interior design and timeless fashion run in tandem, each rooted in neutral classics paired with luxurious investments. She implores her audience – you too can build the dream world you’ve envisaged in your head. It’s as easy as cultivating an appreciation for what you love and using that as the divining rod to find your path ahead.

As a new decade opens, Ashley continues to build on the solid foundations of community and careful curation that she has firmly established. “My plan is to continue to be very personal and thoughtful with everything I put out into the universe. I aim to weave a deeper meaning and heart into whatever I create.” Lofty ambitions indeed, but from this sanguine San Franciscan, it couldn’t be anything but sincere, fervent, and the honest truth.

Send a note over if you’d like to get in touch.

testimonials

Emily Boschetto, Founder of Matilda’s Bloombox

“Ashley’s support generated awareness to the point of transforming my business overnight, in what was a very challenging time for a lot of small, local businesses. She has a following that is incredibly loyal, who love the lifestyle vision Ashley is creating. Her aesthetic is incredible, one that people instantly fall in love with, are connected to, and take seriously.”

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Rachel Pally, Designer

"I have loved working with Ashley! Her followers really engage with her and trust her. Her photographs are thoughtful and beautiful. We have seen a significant spike in sales after every blog post where she includes our brand. It's been an incredibly mutually beneficial relationship and I look forward to working with her in the future. I can't recommend Ashley enough!"

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Matt Ahern, Proprietor of The Wonderland Project Wines

“The impact Ashley’s support and stamp of approval had on my brand was felt instantly (with a single post) and it couldn’t have come at a more perfect and trying time as I was just beginning to build my direct to consumer business. The conversion rate she has from her loyal followers is quite impressive. Her aesthetic is incredibly contagious, tasteful and timeless.”

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Reader

"Ashley is so thoughtful and curated. Her taste is one that really resonates with me over and over. I trust the quality of what she recommends, and I find it worth it to save up for the pieces she wears/has in her home. She actually responds when I send DMS too! “Authentic” is a buzz word, but in Ashley’s case she seems to really care about the content she puts out and how her followers feel."

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Reader

"In a sea of “influencers,” Ashley is one of the rare few that provides curated but authentic content and packages it beautifully. It’s one of the few blogs I check everyday because it always delivers a daily dose of inspiration and delight. I’ve purchased more of her recommendations than I’d care to admit and I’m delighted by each and every one. It’s not an influx of something trendy today that I’ll never see again! Instead, I’ve found treasures I’ve worn and used again and again."

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Reader

"Ashley is a born storyteller and has such a perfected sense of style that she always stays true too. If Ashley is recommending a product I know it is high quality. She has such a curated lifestyle that I love following along with."

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Reader

"Ashley is 100% true and authentic to herself. She provides an element of freshness and whimsy that you never knew the internet needed. Her content is always diverse, yet consistently in line with her brand. The best reason to follow Ashley is that, regardless of your budget and price point or lifestyle, she spends the majority of the time highlighting all the little moments and buried treasures life has to offer. So often influencer content feels stale or repetitive, but with Ashley, you know you will never tire because her thoughtfulness and unique perspective always shines through."

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Reader

"Ashley is so unique in many ways, but one thing I really appreciate is how thoughtful she is with everything she creates and the kinds of brands she stands behind. She's not one to be a part of a massive campaign, everything feels very personal and true to her. She is so refreshing in the crowded influencer space. Her aesthetic never wavers."

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