8 Great Places to Shop in San Francisco

Today on Who What Wear, I’m sharing the best places to shop in San Francisco. It wasn’t easy, but I narrowed it down to eight places you can’t miss! From vintage treasures to boutiques that house new indie labels, minimalist dream shops to sale pursuing at Isabel Marant. Here are the top contenders to afternoon shopping sessions.


My favorite excuse to go to the Mission (well, besides all the drool-worthy Mexican food), Anaise is a beautiful, bright, and spacious shop filled to the brim with covetable pieces from brands like Apiece Apart, Rachel Comey, and Waltz. The mood throughout is vintage flair grounded with modern silhouettes. I also really love the bags and accessories!


A vintage treasure chest of well-curated goodies located in the Mission District (another good one close by called Held Over). You will find your perfect pair of vintage Levi’s and can also expect to see beautiful well-worn leather jackets, dresses, and colorful caftans.

General Store

A little bit of a trek to Outer Sunset, but worth it! I love visiting this shop with no expectations or items on my list because I would rather take the time to browse. It’s a bright space that feels so warm and welcoming. Their clothing is a minimalist’s dream– think feminine linen dresses and silk camis. Don’t even get me started on their straw bags (I have my eye on a Ghana piece), and they have many gift-y items as well.

Fillmore Street (in Lower Pacific Heights)

By far, one of the best areas for shopping. The charming street in Lower Pacific Height is dotted with dangerous storefronts like Sandro, Joie, Intermix, Alice + Olivia, Freda Salvador. You get the idea. Grab a coffee at Jane and make your rounds because it’s a can’t miss kind of shopping day.

Modern Citizen

I love visiting the Modern Citizen showroom in Cow Hollow—in fact, I popped in this week and left with two jackets! As you could have guessed, the pieces are modern and timeless. They also have a selection of thoughtful jewelry and ceramics from Luv Haus.

Mira Mira

A little bohemian shop nestled in the Mission District points to all things fun. It carries designers like Mara Hoffman and Grlfrnd Denim, Xirena linens and Hazel and Cox jewelry.


A tiny shop on the outskirts of Chinatown that has a very curated feel to it. The clothing is modern, eclectic, and architecturally interesting (like Kowtow). Each time I visit, I always sense that they only house pieces that tug at their heartstrings.

Isabel Marant

For a treat-yourself kind of day, the Isabel Marant shop downtown is the cutest around. Needless to say, this pit stop is just plain cool.

Happy shopping!

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